Dean Crawley

Dean Crawley is a Market Research Operations Manager with over 25 years of experience, specialising in the design, management, and delivery of advanced survey methodologies, including Choice-Based Conjoint (CBC) analysis. He combines deep technical expertise with operational excellence to deliver actionable insights for complex, high-stakes projects.

In his current role, Dean has worked with top sports teams including Barcelona, Real Madrid, Everton, Fulham, Tampa Bay Rays and Buffalo Bills. In previous roles, he has supported delivery of detailed insights to a wide range of high-profile clients across other sectors, including Channel 4, BBC, Disney, Unilever and UK political polling. A Certified Member of the Market Research Society (UK), Dean is recognised for translating sophisticated research into clear, practical outcomes that drive strategic decisions.