Allegiant Stadium

CSL worked on behalf of the National Football League (NFL), the Las Vegas Raiders and the City of Las Vegas to serve as a stadium development advisor and conduct market research and planning, leading to the decision to finance a new state-of-the-art NFL stadium and relocate the Raiders to Las Vegas. CSL’s due diligence spanned initial relocation studies for the NFL, subsequent stadium feasibility studies for the City of Las Vegas and ticketing, seat license, and sponsorship valuation studies for the Raiders. Legends was subsequently retained by the Raiders to lead the sales campaign for naming rights, sponsorships, seat licenses and premium seating for the new stadium which are all tied to supporting the Raider’s contribution toward stadium development costs.

The $2.0 billion, 65,000-seat Allegiant Stadium opened July 31, 2020 for the 2020 NFL season. It is also home to the UNLV Rebels collegiate football team and hosted the Las Vegas Bowl, Vegas Kickoff Classic, Pac-12 Championship, and the East-West Shrine Bowl. Allegiant Stadium is scheduled to host Super Bowl LVIII in February 2024.