Banc of California Stadium
In 2014, the Los Angeles Football Club (LAFC) engaged CSL to conduct a market, financial and economic and fiscal impact analysis related to the establishment of a MLS expansion club and the construction of a new soccer-specific stadium. The $300 million, privately-financed stadium project opened in April of 2018 adjacent to the Los Angeles Memorial Coliseum in downtown Los Angeles at Exposition Park.
In order to evaluate the feasibility of a new soccer-specific stadium located in downtown Los Angeles, CSL reviewed the demographic and socioeconomic characteristics of the local market, analyzed competitive and comparable facilities, completed surveys with LAFC supporters and potential ticket buyers, and conducted focus group sessions. Research results were used to estimate potential demand, define general building program elements necessary to accommodate demand, estimate potential financial operating results, and quantify estimated economic and fiscal impacts to the local area.