CSL partnered with the NFL to evaluate potential revenue associated with naming rights and sponsorships for several NFL stadium sites, with each location having a one or two team scenario.
In the analysis, CSL assessed the current naming rights landscape across other NFL stadiums and throughout professional sports. We identified the potential naming rights assets associated with each new stadium, the impressions and value of each asset and the expected rate of return for naming rights and sponsorships. Team sponsorships were analyzed based on market size, the quantity of large corporations in each market, historical sales by the team and the market demand for sponsorships within a 100-mile radius.
In 2016, NFL owners voted to approve the Rams and Chargers relocation to Los Angeles. Legends was engaged to provide premium seating, personal seat license, and naming rights and sponsorship sales execution services at SoFi Stadium.