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Bill Krueger has experience with more than 300 studies relating to the convention, sport, entertainment and visitor industries. With 20 years of industry-specific consulting experience, areas of project focus have included public assembly facility development and expansion feasibility, facility/organization performance evaluation, community economic growth strategy formulation, and facility/destination marketing organization (DMO) organizational structure and policy review. Clients have included cities, counties, DMOs, chambers of commerce, state organizations and private entities.


Bill has directed studies in communities of all sizes throughout North America, many of which have involved analysis of opportunities to expand and enhance communities’ ability to generate new economic activity and visitation. Bill’s experience has included providing various types of analyses and advisory services, including:

  • Market demand analysis
  • Facility sizing and building program analysis
  • Financial operating analysis
  • Economic and fiscal impact analysis
  • Project funding analysis
  • Site/location analysis
  • Operational and management structure analysis
  • Marketing strategy development
  • Strategic planning, performance audit, industry benchmarking

Bill holds a Bachelor of Science in Business with an emphasis in Marketing from the University of Minnesota’s Carlson School of Management. Bill is a member of the International Association of Venue Managers and Destination Marketing Association International. He has served as a speaker at a number of industry forums focusing on event facility and visitor industry issues.