Chief Operating Officer
(469) 298-7066 |

Ben Wrigley serves as the Chief Operating Officer for CSL and has spent the past 22 years providing market and financial feasibility advisory services and executing sales and marketing campaigns for a wide variety of professional and collegiate sports venues in the United States, Europe and Central America.

Recent market and financial feasibility projects Mr. Wrigley has led include Manchester City FC (stadium renovation/expansion analysis), AS Roma (new stadium feasibility study and revenue analysis), Inter Milan (revenue and valuation analysis), Estadio Azteca (stadium renovation analysis), Fulham FC (stadium renovation analysis), Los Angeles Football Club (new stadium feasibility study), DC United (new stadium feasibility study) and Milwaukee Bucks (new arena feasibility study), among others.

Mr. Wrigley’s vast consulting expertise encompasses season tickets, premium seating, seat licenses/debentures, naming rights and sponsorships for new or renovated sports venues. His responsibilities on these projects include providing recommendations to clients regarding optimum suite, club seat, seat license/debenture and season ticket configuration and pricing; consultation with architects and project principals on the design of seating bowls and premium seating levels and amenities; sales and marketing plan development; sales execution; the management of sales, marketing and administrative staffs; and budget management.

Prior to his COO role Mr. Wrigley led the hospitality sales effort for Legends at Etihad Stadium, which resulted in a 58 percent revenue increase for Manchester City FC during the 2014-15 hospitality new seasonal business campaign. In addition to his efforts at Etihad Stadium, Mr. Wrigley previously managed sales and marketing engagements for the most-expensive MLB ballpark (Yankee Stadium) and most-expensive NFL stadium (MetLife Stadium) ever built, as well as having negotiated a recent $11.25-million naming rights deal for Pinnacle Bank Arena in Lincoln, Nebraska, and a recent $18.75-million naming rights deal for the Denny Sanford PREMIER Center in Sioux Falls, South Dakota.

In 2008-09, Mr. Wrigley spent 15 months on-site directing the premium seating sales and marketing efforts for the New York Yankees at the new Yankee Stadium. The project generated more than $700 million in term revenue.

Prior to joining Legends, Mr. Wrigley was the Vice President of Business Operations for Sports Facilities Marketing Group Sports Facilities Marketing Group, where he successfully negotiated three naming rights deals. Mr. Wrigley has also worked for the Cleveland Cavaliers and the Carolina Panthers.