New Gwinnett County Ballpark
Gwinnett County, Georgia

TYPE:	Feasibility Study for a New Ballpark
YEAR:	2007
CLIENT:	Gwinnett County
SCOPE OF WORK:	Local Market Conditions Analysis Current Minor League Analysis Competitive and Comparable Facility Analysis Market Demand Analysis Supportable Building Program Analysis Event Level Analysis Financial Operations Analysis Economic & Fiscal Impact Analysis Funding Alternatives Analysis

In 2007, CSL completed a study to determine the feasibility of developing a minor league ballpark and franchise in Gwinnett County, Georgia. The study included an analysis of the current minor league baseball system, the local marketplace, the financial implications of the proposed ballpark/franchise, the economic and fiscal impacts generated to the local community by the ballpark/franchise, as well as an analysis of funding options.

The study concluded that Gwinnett County would be best suited to support an independent league franchise. Based on this conclusion, estimates of potential annual event and attendance levels were developed for scenarios involving an independent league tenant. These event and attendance estimates were used to evaluate the resulting financial and economic impact parameters of the ballpark/franchise. Lastly, CSL completed a funding analysis to identify possible funding sources available to finance the costs of the proposed ballpark.

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