Fifth Third Arena / Nippert Stadium
University of Cincinnati

TYPE:	Premium Seating Study
YEAR:	2007
CLIENT:	University of Cincinnati
SCOPE OF WORK:	Market Demand Analysis Premium Seating Analysis Competitive and Comparable Facility Analysis

In early 2007, the University of Cincinnati engaged CSL to provide market research, analysis and recommendations related to a potential re-seating of their priority seating program at Fifth Third Arena and Nippert Stadium as well as the development of premium seating (suites and clubs seats) at Nippert Stadium.

The University has not re-seated its arena in a long time, and as a result, many existing and potential donors that would give more money to the Athletics program to obtain better seat locations are discouraged from doing so because many long-time donors in better seats are only required to maintain minimum donation levels to maintain their seat locations. As a result the University is seeking to determine the most fair and equitable path forward related to its priority seating program

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