The University of Washington hired CSL International to provide a premium seating market study related to a potential renovation of Husky Stadium. As part of the study, CSL conducted 40 personal interviews with top donors, conducted nearly 1,000 telephone surveys with existing donors, season ticket holders and the corporate community, and compiled information on premium seating offerings at competitive and comparable facilities. The analysis included an assessment of the potential inventory and pricing for private suites, loge boxes, indoor club seats, outdoor club seats and donor seating. The results of the study were used by the University and its architects to design a building program appropriate for the marketplace and estimate the funding potential of premium seating revenue streams.


Regents approved a multi-year, $250 million redevelopment of Husky Stadium, which is expected to be completed in 2013.