Texas Christian University engaged CSL International to provide marketing and financial advisory services related to potential donor and premium seating options at Amon Carter Stadium. A key part of this analysis was the completion of surveys with TCU constituents to assess demand for donor seating and premium seating (suites, loge boxes and club seats), desired amenities, price points, lease terms, donation impact, support for funding options and general feedback on the current game-day experience at Amon Carter Stadium.


Based on the study results, TCU completed a $20 end zone facility in 2009 and $140 million renovation the west sideline 2012.