RED BULL ARENA
Red Bulls, Harrison, New Jersey
The New York Red Bulls (then known was the New York/New Jersey MetroStars) retained CSL International to perform an economic impact and location analysis related to potential stadium development. The primary focus of the analysis was to undertake a comprehensive analysis of the economic and fiscal impacts that a new stadium and team would have on a defined geographical area surrounding the stadium. As a part of this analysis, CSL developed and administered fan-intercept surveys to capture important data regarding Red Bulls’ fans. Data captured included information such as: place of residence, reasons for attending, amount spent in the stadium, amount spent outside the stadium in connection with game attendance, site preferences for a new stadium and other such information. Surveys were administered at several Red Bulls’ home games throughout the season. The raw data derived from the surveys were incorporated into our economic impact model in order to estimate direct spending, total output, jobs, earnings and tax revenues that could be expected to be generated by a new stadium in New Jersey.
The results of our analysis were used to negotiate a stadium development agreement with Harrison, New Jersey. The $200 million, 25,000-seat Red Bull Arena opened in 2010.