Oregon State University retained CSL International to analyze various renovation options for Reser Stadium. The proposed renovations include increased premium seating options and other fan amenities. As part of the study, CSL conducted interviews and focus group sessions with University administrators, football supporters and corporate sponsors to identify key opinions, concerns and other issues related to the potential renovation. Finally, CSL prepared estimates of the potential revenues and expenses resulting from a renovated stadium as well as an analysis of potential funding sources.

Based on the results of the CSL study, the Board of Regents approved an $80 million renovation of Reser Stadium. The renovation was completed in 2005.