MATTHEW KNIGHT ARENA
University of Oregon, Eugene, Oregon
The University of Oregon retained CSL International to assess the viability of a new arena to replace Mac Court, one of the oldest collegiate arenas in the country. As part of the comprehensive feasibility study efforts, CSL evaluated the impact a new arena could have on the University’s basketball program and the arena’s potential ability to attract concerts and other non-University events. Due diligence included an assessment of the historical operations of Mac Court and the basketball programs, compilation of benchmark data related to other new collegiate arenas (cost, funding, event activity, finances, etc.) and the completion of over 1,300 surveys and six focus groups sessions with athletic donors, basketball season ticket holders and the Eugene corporate community. Market research results were used to estimate the potential utilization (events and attendance) for the arena, define the appropriate seating capacity and premium seating program, estimate potential incremental revenues and the economic benefits the project could have on the local community.
The $227 million, 12,369-seat Matthew Knight Arena was completed in 2011. The venue was funded from a combination of private philanthropy and incremental revenues generated from premium seating, donations, ticket sales, sponsorships and other sources.
Prior to the Matthew Knight Arena study, CSL completed a feasibility study for the renovation of Autzen Stadium, home to the University of Oregon’s football team. The $80 million renovation of Autzen Stadium was completed in 2002 as a result of the CSL study.