Purdue University, West Lafayette, Indiana
Purdue University hired CSL International and a national sports architecture firm to provide a master plan for Mackey Arena. CSL’s role focused on premium/priority seating opportunities and athletics-wide naming rights opportunities to serve as funding mechanisms for the project. The study included the completion of more than 750 telephone surveys of John Purdue Club members, basketball season ticket holders that do not donate to athletics, and the local/regional corporate community (W. Lafayette and Indianapolis) to assess interest in potential improved seating areas including courtside seating, club seating, loge box seating and club lounge memberships. Additionally, the survey assessed respondents’ attendance history at Mackey Arena, satisfaction levels with Mackey Arena, impact of potential premium seating purchases on existing athletic and non-athletic donations as well as premium seating renewals at Ross-Ade Stadium. CSL’s services also included the development of a detailed financial model to assess the viability of the project.
A $100 million renovation of Mackey Arena was completed in 2011 and an included expanded concourse, more restrooms, a ring of honor, courtside seats, club seats, staff offices, new locker rooms, fitness center, sports medicine and a new basketball practice facility.
Prior to the Mackey Arena renovation study, CSL completed a feasibility study for the renovation of Purdue’s football stadium, Ross-Ade Stadium. A $75 million renovation of Ross-Ade Stadium was completed in 2006 as a result of the CSL study.