Boston Red Sox, Boston, Massachusetts
Members of CSL’s staff assisted the Red Sox with an analysis of various development alternatives available for the renovation and expansion of Fenway Park. Our services included the preparation of operating projections reflecting the results of a series of alternative sets of assumptions in order to identify the optimal mix and timing for implementation of the various development scenarios. In addition, we were engaged to conduct a market study to assess the level of interest in a potential stadium club and preferential seating at Fenway Park. This study also included the preparation of a marketing plan for the implementation of the potential preferential seating.