Baylor University engaged CSL to conduct a market and financial feasibility study to assess building a new campus football stadium along the north bank of the Brazos River near Interstate 35. CSL services included a review of the historical operations of the university football program and Floyd Casey Stadium; a review of Big 12 Conference and other comparable stadium characteristics; nearly 4,900 email surveys of baylor Bear Foundation donors, football season and occasional ticket buyers, alumni, faculty/staff, and students to determine demand for private suites, loge boxes, club seats, donor seating and general ticket sales for a new campus stadium; development of a financial model reflecting the incremental revenue and expense implications of moving football to a new campus stadium; and review of potential funding options that might be available to fund construction of the proposed stadium.


Based on the results of CSL’s study, the Board of Regents approved the construction of a $250 million, 45,000-seat stadium in 2012.