AMERICAN AIRLINES CENTER
Dallas Mavericks / Dallas Stars, Dallas, Texas
The Dallas Mavericks retained CSL to assess the viability of various locations for a new arena in the Dallas Metroplex. CSL also served as the Mavericks’ primary arena development advisor throughout the negotiations with the City of Dallas. As part of the project, CSL evaluated the market demand for potential premium seating options in the new arena. The results of this study were incorporated into a comprehensive arena business plan developed by CSL in conjunction with the Mavericks and Dallas Stars.
The 19,200-seat, $420 million American Airlines Center opened in 2001 in downtown Dallas.
CSL was hired by Center Operating Company to evaluate the economic and fiscal impacts generated by the facility five years after its opening.