City of Reno, Reno, Nevada
CSL was hired by the City of Reno to assess the feasibility of a Class A or Class AAA minor league ballpark development. CSL’s analysis consisted of a comparison of the Reno market to other Class A and AAA markets, an assessment of the overall demand for a new facility in Reno, and an assessment of the Reno market’s ability to support a team in terms of ticket sales, premium seating, naming rights and other revenue streams. CSL developed a financial model to compare the potential operating results of both a Class A and a Class AAA franchise and facility under various operating scenarios. The study also included an analysis of the potential funding options available to the City and an evaluation of several potential ballpark locations.
The 9,100-seat Aces Ballpark opened in 2009 at a cost of $50 million.